There are millions of blogs on the internet. There’s a blog for everything – from the most general subjects that are sure to draw a large audience, to the most niche topics that pull in a more unique readership. If you can think of a topic, there’s either already a blog for it, or there should be. If you feel like you’re an expert on a subject, it could be a good idea to design and manage a blog about it yourself.
Highly-Effective Ways to Maximize Your Online Brand Presence
Whether you’re just getting started at blogging (or thinking about it), or you’ve been managing a blog for awhile, one of the things every blogger or aspiring blogger needs to pay attention to is marketing.
Figuring out how to market yourself and your blog across the web can seem like a tricky task. But it’s not as difficult as you think. Here are just a few ways any blogger can build their brand and market themselves across the web.
Network
Networking is always important — period. If you want people to know who you are or what you do, you’ve got to get out there. The same applies to marketing a blog. If you don’t let people who are interested in the topic know that you’ve got a blog all about it, it’s harder for them to find it.
It’s an especially good idea to network with other bloggers, particularly if you’re just starting out and learning the ropes. Everyone’s been there. It never hurts to get in touch with others in any community — again, blogging is no different.
Submit and Host Guest Posts
Speaking of other bloggers, another way to market you/your blog is through guest posts. When you connect with fellow bloggers, you might find that some of what another person blogs about could be relevant to your readership, or vice versa.
By writing a guest post on another blog, or allowing a fellow blogger to write a guest post on your own, you’re also creating links between the two entities that will drive traffic. And traffic is something every blogger wants.
Create a ConnectPal Page
Holding on to your readership is very important when it comes to marketing your blog. One way to increase and retain readership is with subscribed readers. But how does one go about getting subscriptions to their blog, especially if they’re just starting out?
That’s where services like ConnectPal come in. ConnectPal allows you to sign-up and create your own ConnectPal page. The process of creating a ConnectPal page is simple and, what’s more, you can charge visitors to subscribe and access the content on your ConnectPal page.
This serves as another way to earn revenue online and your ConnectPal page also becomes a strong opportunity to cross-market you and your blog across the web.
SEO
By optimizing your blog for search engines, you will make your work more likely to be found via search engines like Google.
By building your blog posts around SEO (search engine optimization) techniques, you build in a marketing tactic from the beginning.
Social Media and Forums
Finally, social media and online forums where you can share content from or even just links to your blog are must-haves when it comes to marketing you and your brand. If you have followers on Twitter, why not direct them to your blog as well? Or if you already frequent forums about a particular topic you’re writing about, why not invite users there to head on over to your site for more content to enjoy?
Use the tools others have put in place that already get views to encourage more views on your blog. 🙂
