When it comes to designing a trade show exhibit the job can be pretty tricky and to achieve your goals, you will have to deal it very delicately, and you will have to keep a few things in mind as well. When you are building a trade show booth for an exhibit, then your basic and most important goal is to catch the attention of the attendees. For that, you have a tiny team like merely three seconds so you will have to make sure that your booth looks stunning and catches the attention of the people.
Trade Show Booth Design Guide & Ideas
The exhibit could be a long-awaited opportunity for you and to utilize that opportunity you will have to make sure that your booth stands out in the exhibition, and for that first, you should hire a reputable exhibit booth design firm. Here in this article, we will give you a few tips on designing the booth for your trade show exhibit.
1# Consistent display design
You need to make sure that the display design you are using for your booth is consistent and is not out of theme. Also, you will need to make sure that the booth completely shows and portrays your brand, what is its mission and what is your industry. These things are important and should be taken care of.
2# Keep it Simple
When designing your booth, always remember that the simpler the design is the best it will be for you. Do not try to make things complex just go with one simple image and add a clear message of your brand to it and that will be all for you.
3# Target audience
Always keep your target audience in mind. Because the people you want to cater will have specific attributes and you will have to read your audience, and while designing your booth you have to keep all of their characteristics in mind, the more the design is made according to the audience the more success you will achieve.
4# Colors of booth
When it comes to colours then it is straightforward you will have to go with the right ones and especially the bold ones because they attract the audience but you will also have to keep in mind your branding and as well as your message. Make sure you stay consistent.
5# Fonts for booth
When it comes to fonts, most people make a mistake of going with way too fancy fonts. When you do that your message does not get communicated properly, so it is wiser to use the fonts that are easy to read even from a distance. Try to use a couple of different typefaces.
6# Divide your graphics space
It is also essential to divide your visual space as that helps you make a clear vision. Divide it into four parts use one for your logo where you will post the big logo, one for your brand phrase or your headline, one for critical points plus images and the last one for images only it should be the lower section.
7# Hang a sign
You might have seen a few people hanging their signs on exhibit higher. That is very effective, and it helps you to catch the attention of the attendees from a distance so you should hang a sign of your brand in a high place.
8# Lightings
It is essential to have a proper lighting at your booth because if you put so much effort into designing and you did not put enough lights, then it would be just a waste so make sure of the lights.
Here as you can see designing a booth for trade show exhibit is not that complex by following these tips you can design a good trade show booth, and you can take advantage of this opportunity. 🙂
